Market Leadership SmartBuy™ is the leading consumer electronics retailer in Jordan with over 10 million customers and five stores nationwide, indicating strong brand recognition and a loyal customer base ripe for expanding product lines or introducing new related services.

Comprehensive Offerings The company offers a wide range of international brands across electronics, appliances, and communication solutions, providing multiple cross-selling opportunities and potential for bundling high-margin products or exclusive brand partnerships.

Customer Loyalty With a focus on after-sales services such as free home delivery, installation, and repairs, SmartBuy™ has developed a customer-centric approach that can be leveraged to promote service contracts, extended warranties, or loyalty programs to increase revenue per customer.

E-Commerce Potential Although current tech infrastructure includes FrontPage and Apache, there is significant potential to enhance online sales channels, digital marketing, and e-commerce solutions to capture more market share and attract the growing online shopping segment.

Growth Opportunities Given its existing presence and considerable revenue range between 50 to 100 million USD, SmartBuy™ can explore expansion into new product categories, regional markets, or partnerships with international brands to accelerate growth and increase competitiveness against global retail giants.