Compliance focus Position SmartBorder as a solution that keeps customs activities compliant with CBP priorities, highlighting the firm’s blend of software development and licensed customs brokerage expertise to reduce regulatory risk for brokers, carriers, and importers.

Exports module Leverage the recent EXPORTS module launch as a cross-sell opportunity to customers requiring streamlined filing, identifying potential upsell to users of legacy modules or adjacent workflows such as imports and cargo clearance.

Mid-market potential Target organisations in the small-to-medium enterprise range with 11-50 employees in the software and logistics space, aligning messaging around productivity gains and scalable compliance tooling to replace spreadsheet or manual processes.

Revenue signaling With reported revenue in the multi-million range, pursue value-based selling that emphasizes efficiency, faster filings, and reduced error rates to justify higher license fees or premium support packs for growing import/export teams.

Competitive landscape Differentiate from peers like TradeBeam by emphasizing end-to-end compliance expertise and a developer-led approach, offering onboarding, custom integrations, and ongoing regulatory updates to win customers seeking proactive, future-proof solutions.