Insights

Acquisition Footprint Smart Sparrow was acquired by Pearson in early 2020 for about 25 million, indicating strong validation of its adaptive learning capabilities and potential for integration within a larger education technology ecosystem.

Adaptive Learning Focus The company profile and history emphasize adaptive learning and learning platform aer o, suggesting a strong value proposition for partnerships with large publishers and universities seeking personalized learning experiences.

Financial Bridge With revenue in the low to mid single digits and a total funding of around 24 million, there is room to position targeted upsell opportunities to scale usage, expand enterprise deployments, and leverage Pearson’s distribution networks.

Tech Stack Synergy Using modern web technologies (React, GraphQL, Netlify, Google Analytics) alongside analytics and support tools (Optimizely, Varnish, Zendesk) suggests opportunities to offer optimization, analytics, and performance enhancements to larger edtech platforms.

Strategic Partners Past collaboration with ACTNext and involvement in higher education initiatives positions Smart Sparrow for co-sell or partner-led deals with large education publishers, universities, and corporate training providers seeking AI-assisted science and STEM learning solutions.

Smart Sparrow (acq 2020) Tech Stack

Smart Sparrow (acq 2020) uses 8 technology products and services including Optimizely, Varnish, Zendesk, and more. Explore Smart Sparrow (acq 2020)'s tech stack below.

  • Optimizely
    A/B Testing
  • Varnish
    Caching
  • Zendesk
    Documentation Tools
  • TweenMax
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Netlify
    Platform As A Service
  • GraphQL
    Programming Languages
  • Google Analytics
    Web Analytics

Media & News

Smart Sparrow (acq 2020)'s Email Address Formats

Smart Sparrow (acq 2020) uses at least 1 format(s):
Smart Sparrow (acq 2020) Email FormatsExamplePercentage
First.Last@smartsparrow.comJohn.Doe@smartsparrow.com
94%
First@smartsparrow.comJohn@smartsparrow.com
6%

Frequently Asked Questions

What is Smart Sparrow (acq 2020)'s phone number?

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You can contact Smart Sparrow (acq 2020)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smart Sparrow (acq 2020)'s official website and social media links?

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Smart Sparrow (acq 2020)'s official website is smartsparrow.com and has social profiles on LinkedInCrunchbase.

What is Smart Sparrow (acq 2020)'s NAICS code?

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Smart Sparrow (acq 2020)'s NAICS code is 5112 - Software Publishers.

How many employees does Smart Sparrow (acq 2020) have currently?

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As of July 2026, Smart Sparrow (acq 2020) has approximately 4 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Director: B. M.. Explore Smart Sparrow (acq 2020)'s employee directory with LeadIQ.

What industry does Smart Sparrow (acq 2020) belong to?

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Smart Sparrow (acq 2020) operates in the Software Development industry.

What technology does Smart Sparrow (acq 2020) use?

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Smart Sparrow (acq 2020)'s tech stack includes OptimizelyVarnishZendeskTweenMaxReactNetlifyGraphQLGoogle Analytics.

What is Smart Sparrow (acq 2020)'s email format?

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Smart Sparrow (acq 2020)'s email format typically follows the pattern of First.Last@smartsparrow.com. Find more Smart Sparrow (acq 2020) email formats with LeadIQ.

How much funding has Smart Sparrow (acq 2020) raised to date?

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As of July 2026, Smart Sparrow (acq 2020) has raised $24M in funding. The last funding round occurred on Feb 05, 2018 for $7.5M.

When was Smart Sparrow (acq 2020) founded?

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Smart Sparrow (acq 2020) was founded in 2008.
Smart Sparrow (acq 2020) logo

Smart Sparrow (acq 2020)

Software DevelopmentCalifornia, United States2-10 Employees

Smart Sparrow is a software development company based in San Francisco, California, that develops digital learning tools. Its aero platform, introduced in 2018, and related offerings enable instructors to design adaptive, personalized courseware and simulations for higher education. The approach supports tailoring content to individual learners to aid remediation or accelerate progress. These capabilities position the company within the education technology space, with a focus on adaptive learning in higher education.

In 2020, Smart Sparrow was acquired by Pearson, integrating its adaptive learning capabilities into Pearson's education services. The organization operates with a small team from its San Francisco base.

Section iconCompany Overview

Phone number
NAICS Code
5112 - Software Publishers
Founded
2008
Employees
2-10

Section iconFunding & Financials

  • $24M

    Smart Sparrow (acq 2020) has raised a total of $24M of funding over 4 rounds. Their latest funding round was raised on Feb 05, 2018 in the amount of $7.5Mas a series_unknown.

  • $1M$10M

    Smart Sparrow (acq 2020)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $24M

    Smart Sparrow (acq 2020) has raised a total of $24M of funding over 4 rounds. Their latest funding round was raised on Feb 05, 2018 in the amount of $7.5Mas a series_unknown.

  • $1M$10M

    Smart Sparrow (acq 2020)'s revenue is estimated to be in the range of $1M$10M

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