Cross Sell Content The organization runs magazines and events alongside a dedicated content marketing division, enabling a natural cross sell to offer integrated sponsorships, events participation, and tailor made content programs to C level buyers in fast growth and middle market companies.

Event Driven Growth A robust events platform with national reach creates sponsor rich programs and executive level networking that can generate high quality leads; recent engagement at middle market M&A conferences indicates a buyer interest in deal related opportunities and potential to bundle services for portfolio companies and PE firms.

Digital Capabilities Full digital and social media capabilities across both divisions enable measurable content marketing programs, programmatic advertising, sponsored content, and microsites with analytics to prove ROI for clients.

Credible Brand Multiple industry awards and strong press placements including local and national outlets, plus recognition as a top work place and fastest growing region, provide credibility that can shorten sales cycles with C level buyers and attract larger enterprise clients.

Growth and PE Revenue scale in the mid range and proximity to manufacturing and private equity ecosystems shown by conference participation present cross selling to manufacturing heavy clients and PE backed firms seeking content marketing, event sponsorship and media solutions across national markets.