SLG Brands Email Format
Personal Care Product ManufacturingEngland, United Kingdom51-200 Employees
SLG Brands is a mid-sized personal care product manufacturer and international brand incubator based in Cheltenham, Gloucestershire, United Kingdom. From its in-house studio and lab, it develops brands through design, formulation innovation, and marketing to support growth. The company oversees a portfolio of beauty and male grooming brands that blends indie brand sensibility with global brand authority, including COLAB DRY SHAMPOO, JOHNNY'S CHOP SHOP, VELVOTAN, HAPPY HAIR PEOPLE, WHITE FOX BEAUTY, LAURA ASHLEY BEAUTY, RADLEY BEAUTY, and CAROLINE GARDNER BEAUTY. It serves partner brands seeking to enhance appeal and drive growth, offering end-to-end development from concept through to market introduction. It positions itself within the personal care industry as an incubator that combines indie aesthetics with established market presence, leveraging its in-house capabilities. In 2025, it participated in British Beauty Week and released Beauty Pulse 2025, an industry report examining how consumers view the beauty industry's impact on wellbeing and wider society.