Regional heritage Leverage Slettvoll’s strong Norwegian craftsmanship story and Stranda factory to position a premium, locally sourced furniture solution for retailers seeking authentic Nordic design with fast, reliable supply.

Expansion potential With 18 stores in Norway and Sweden and a Denmark launch, identify opportunities to partner for exclusive collections, co-branding, or distribution in Nordic markets to accelerate store growth and showroom presence.

Customization edge Emphasize tailor-made options across textiles, seating firmness, and wood finishes to tailor assortments for multi-brand retailers or interior design firms targeting bespoke projects and high-margin orders.

Sustainable sourcing Highlight use of local raw materials and skilled craftsmanship to attract sustainability-minded retailers and customers, offering traceability, quality guarantees, and potential for green certifications.

Financial cue With mid-range revenue, pursue growth channels through wholesale collaboration, showroom partnerships, and lifestyle pop-ups to broaden reach while managing margins and payment terms for smaller retailers.