Market positioning Target mid-sized event producers and venues within the 10-25M revenue range who may require extensive tent inventory, design services, and full-service tent solutions to scale events.

Growth opportunities Leverage their 11-50 employee base and award-winning design/install team to upsell premium lighting, flooring options, and custom structures to clients seeking turnkey tent experiences.

Tech enablement Partner with Skyline to integrate client onboarding and project tracking using their existing tech stack (WordPress, Shopify, Google Workspace, iCIMS) to streamline proposals, quotes, and post-event analytics.

Financial prospects Position as a preferred vendor to capture a larger share of the revenue between $10M and $25M by aligning with events seeking full-service tent solutions and high-profile installations.

Competitive moat Differentiate with a broad inventory including Navitrac Structure, Century Tension, Losberger Structure, and custom lighting and flooring to target clients who value design-forward, turnkey tent experiences.