Global Drivenness SOM operates as a global practice with interdisciplinary teams across multiple studios and a portfolio of international landmark projects, suggesting opportunities to offer integrated design, engineering, and planning services across regions.

Sustainability Leadership Recent awards and project focus highlight a strong sustainability and decarbonization stance, indicating sales opportunities around green building certifications, energy modeling, and low-carbon design consulting.

Public Space & Urbanism Experience in large-scale urban planning and iconic towers points to potential client conversations around density, mobility, resilience, and master planning for new cities and redevelopment initiatives.

Strategic Partnerships Active client engagements with high-profile institutions and developers (Berkeley, KITA, LACMA collaborations) create doors for expanded services such as facility upgrades, retrofit programs, and design-build collaborations.

Innovation & Talent Recognition as an innovative firm and a diverse, inclusive workplace, plus a strong tech stack, signals opportunities to pitch advanced BIM/VR workflows, digital twin, and data-driven design for efficiency and client differentiation.