Membership Growth Leverage the upcoming membership expansion and existing digital stack to cross-sell memberships, improve loyalty programs, and implement data-driven pricing and personalized marketing across channels.

Sustainability Risk Address environmental compliance and runoff management signals by offering sustainability consulting, ESG reporting, and water-quality monitoring solutions to mitigate risks and enhance regulatory alignment.

IP Partnerships Capitalize on IP-driven collaboration trends by offering licensing management, branded guest experiences, and cross-promotional media production services aligned with entertainment partnerships.

Operations HR Extend HR and operations efficiency with scheduling optimization, labor analytics, payroll integration, and guest services improvements leveraging existing WorkForce Software and JD Edwards infrastructure.

Expansion Readiness Position for multi-park growth by offering integrated park-level ERP/CRM, enhanced ticketing and membership platforms, and procurement/vendor management solutions to support new openings or renovations.