SIRPLUS

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

SIRPLUS is a London-based menswear label that creates contemporary clothing from surplus fabrics and offcuts, with an emphasis on British craftsmanship. The design work is led by a London-based team, and sustainability sits alongside style in its collections. Founder Henry Hales launched the brand after discovering surplus fabric from Savile Row and Jermyn Street shirt-makers, upcycling it into garments that range from boxer shorts to a fuller wardrobe, with the business growing from a market stall to multiple central London shops.

Within the retail apparel and fashion landscape, SIRPLUS positions itself as a sustainable upcycling-focused label that reinterprets classic menswear for a contemporary, premium feel. Its customers are shoppers seeking durable, well-made clothing with longer lifespans and a responsible production approach. The brand operates several London stores, including Portobello Road, King's Road, Prince's Arcade, Islington, and the Royal Exchange, and in 2025 announced a collaboration with Weavabel Ltd to develop trims that uphold environmental commitments without sacrificing luxury.

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