Growth opportunities The company is expanding beyond Ibiza with new all-inclusive five-star properties in San Andrés, Colombia, signaling potential for multi-destination package sales, group bookings, and inter-destinations promotions with their current portfolio.

Luxury and experiences With Grand Sirenis properties and attractions like Aquagames water parks and a large Spa in Riviera Maya, there is potential to upsell premium experiences, spa packages, curated tours, and family-friendly entertainment add-ons to increase average daily rate and ancillary revenue.

Mid-market to luxury fit Operating across Ibiza, Dominican Republic, Mexico, and Colombia with a mix of bed & breakfast and all-inclusive options positions Sirenis to market bundled stays to both luxury-seeking and value-conscious travelers, enabling cross-segment promotions.

Partnership potential Existing water parks, dolphinarium, and spa assets offer opportunities for co-branded promotions, corporate events, weddings, and incentive travel packages that attract leisure groups, families, and MICE segments.

Digital and marketing leverage Current tech stack includes analytics and marketing tools (Microsoft Clarity, Mixpanel, Visual Website Optimizer, Mailchimp) which can be leveraged for targeted campaigns, personalized offers, and remarketing to drive direct bookings and reduce OTA dependence.