Regional Manufacturing Established in Cypress with a Buena Park facility and a 30-year heritage in refrigerated dips and salsas, Simply Fresh Foods targets U.S. food retailers and distributors. Sales opportunities exist with regional grocers, specialty retailers, and food service distributors looking for authentic Mexican salsas and innovative refrigerated dips.

Product Portfolio Diverse brand lineup including Rojo’s Salsa, Rojo’s Layer Dips, San Francisco Foods Company Salads & Dips, and Sassi Fresh Dips indicates cross-sell potential across salsa, dips, and salads. Leverage upsell opportunities to retailers carrying complementary refrigerated dairy and hummus products.

Growth Potential Current revenue range of $10M–$25M with a lean employee base suggests agility and room for scaling through larger retailers, regional chains, and national distributors. Propose pilot programs, co-pack options, or private label opportunities to accelerate growth with key partners.

Tech & Ops Utilizes AWS, MySQL, and modern web infrastructure, indicating readiness for data-driven supply chain collaborations, inventory forecasting, and EDI integration with retailers. Offer technology-enabled partnerships for demand planning, traceability, and timely replenishment.

Market Fit Focused on authentic Mexican salsas, layered dips, dairy dips, hummus, and salads aligns with trends in convenient, refrigerated ready-to-eat products. Target retailers seeking authentic regional flavor profiles and innovative refrigerated formats, including private label opportunities and regionally tailored SKUs.