Sustainability Focus SIMPLi operates as a regenerative food brand with direct farmer partnerships and single origin ingredients, aiming to benefit people, producers, and the planet. Sales opportunities include co creating sustainable sourcing programs, enabling supply chain traceability, pursuing regenerative certifications, and offering private label options with CSR storytelling.
Omnichannel Growth The company distributes nationwide across stores, restaurants, and online, signaling readiness to expand into new retailers, foodservice distributors, or ecommerce partnerships. Potential upsell includes new SKUs, packaging formats, or B2B catering programs to widen reach.
Tech Enabled Scale With NetSuite ERP and analytics focused tools like Snowplow and Klaviyo, SIMPLi shows readiness for data driven growth and streamlined operations. Opportunities include ERP optimization, data integration, marketing automation, and analytics backed demand planning to improve efficiency and LTV.
Growth Readiness Revenue is between 1M and 10M with a team of 11 to 50 employees, indicating a scalable, mid stage business. This presents chances for growth partnerships, co marketing, vendor financing, and capital efficient expansion to accelerate channel penetration.
Founding Vision Co founders Sarela Herrada and Matt Cohen lead a mission driven brand focused on globally sourced regenerative ingredients. Leverage this narrative for joint marketing, founder led campaigns, and partnerships with retailers seeking impact storytelling and authentic origin credentials.