Simon Sinek's The Optimism Company
Professional Training and CoachingNew York, United States51-200 Employees
The Optimism Company, led by Simon Sinek, operates in professional training and coaching with a focus on leadership development and organizational culture. It disseminates ideas through books, podcasts, and related programs, aiming to help leaders and teams work with greater purpose and trust. Based in New York, the firm serves organizations seeking to inspire action, foster psychological safety, and help employees feel fulfilled by their work. Its offerings include training and coaching, as well as publishing and media tied to Sinek's concepts, such as the Golden Circle and the Circle of Safety. A notable recent development occurred in November 2023 when the company launched The Golden Circle.