Silver Jeans Co. Email Format

Retail Apparel and FashionManitoba, Canada51-200 Employees

Silver Jeans Co. operates as a denim-focused label under Winnipeg-based Western Glove Works, a family-owned business with a long history dating back to 1921. Western Glove Works is described as the oldest privately held denim producer in North America, originally supplying blue jeans, work jackets and coveralls for the Canadian workwear market. Silver Jeans Co. launched its own label in 1991 and helped define the denim moment of the 1990s with looser, casual styles and the Frisco unisex jeans, which sold about two million pairs.
In recent years, the company has advanced its fit-focused offerings, launching Infinite Jeans for women and the Infinite Fit collection for men in 2021, both emphasizing more adaptable sizing and comfort. A 2021 development also included an eco-friendly denim line and expanded size options, including four sizes from small through extra-large to fit people who wear sizes 24 through 39. In April 2026, Silver Jeans Co. attended the Marks Work Wearhouse annual conference in Canada and hosted a soiree presented by the brand.

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