Target Opportunity Small political and corporate client base in need of deep opposition and vulnerability research; potential for retainer-style services and recurring research deliverables.

Security Focus Offer high-value, rigorous due diligence and risk assessment services aligned with opponents' analysis, appealing to clients prioritizing thorough competitive insight and reputational risk.

Scale Potential Leverage proven methodology with 20 years of experience to upsell to mid-market to larger corporate and political accounts seeking advanced intelligence and actionable reports.

Tech Lever Promote capabilities around data aggregation and reporting using their tech stack (S3, MySQL, data organization) to deliver scalable, repeatable research products and dashboards.

Geographic Niche Capitalize on Tallahassee presence to target state-level political campaigns and public affairs teams, while positioning for national expansion through success case studies.