Boutique Scale A small Graphic Design studio with 2-10 employees targeting storytelling through art and commerce presents a niche opportunity for premium, personalized design collaborations and limited-run product lines.

Creative Storytelling Julie McMillan’s role as designer, artist, and surface pattern designer signals potential for partnership on brand storytelling packages, custom patterns, and licensing opportunities for consumer products.

Ecommerce Enablement The use of Squarespace and Squarespace Commerce indicates readiness for direct-to-consumer offerings; explore white-label or co-branded design services to boost online sales and onboarding of new clients.

Tech Stack Fit Existing tools (iCIMS, Google Workspace, Adobe Fonts, security measures) suggest resilience in operations; propose integrated client onboarding, design asset management, and secure collaboration packages.

Revenue Potential With reported revenue in the $1M–$10M range relative to peers, position offers around scalable design services, licensing of patterns, and multi-project retainers to expand revenue without overhauling operations.