SilkFred.com Email Format
RetailEngland, United Kingdom11-50 Employees
SilkFred is a London-based online marketplace that aggregates independent fashion brands to offer designer-inspired pieces at accessible prices. The platform aims to connect customers with original, affordable fashion while helping smaller labels reach a broader audience. It emphasizes practical styling guidance and a personalized shopping experience, cultivating a large and engaged community of brands and shoppers. Positioned in the retail and e-commerce landscape, SilkFred prioritizes independent labels over mass-market offerings, focusing on curated, affordable design. The company is based in London, England, United Kingdom, and uses a small to mid-sized team. A notable development in recent years was the 2023 launch of an AI personal shopping experience named Fred, which provides recommendations drawn from the platform's diverse brand roster.