Merged market expansion Sigura has merged with Solenis to form a diversified leader in sustainable water treatment solutions, expanding access to both consumer, industrial, and municipal markets and enabling cross-sell opportunities across a broader customer base.

Industrial municipal focus The combined company strengthens its footprint in high-growth industrial and municipal water markets, creating a compelling entry point for sales teams targeting water treatment chemicals, specialty formulations, and value-added services.

Global manufacturing base With six production facilities across multiple regions and 1,200 plus employees, there are scalable capacity and supply chain advantages to support large, multi-region orders and reduce lead times for pool, residential, and industrial customers.

Brand and portfolio leverage Leverage top consumer brands (HTH, Pulsar, poolife, GLB, Baquacil, and others) alongside industrial water treatment offerings to surface cross-sell opportunities to existing pool and spa customers while introducing industrial solutions to the same buyer base.

Digital and technology edge Utilize the tech stack including Salesforce, SharePoint, and Office 365 to optimize CRM-led selling, targeted campaigns, and streamlined service delivery, enabling precise lead generation and faster quote-to-cash for both residential and industrial segments.