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Insights

Audience Scale Sift reaches over 1.5 million accounting and business professionals globally through its UK and US B2B communities, indicating a strong foundation for targeted content marketing, lead generation partnerships, and high-value subscription offerings.

Publishing Authority As a market-leading publisher with multiple brands (AccountingWEB UK & US, HRZone, TrainingZone, MyCustomer, PracticeWeb), Sift offers diversified touchpoints for cross-sell of marketing services and bundled sponsorships to reach finance and HR audiences.

TechStack Insight Utilizes a modern tech stack (Drupal, WordPress, Canva, Hotjar, Microsoft Clarity, Hootsuite, Ahrefs) which supports scalable content operations, SEO-driven growth, CRO experiments, and social amplification—potential leverage for paid partnerships and analytics services.

Financial Bounds Current revenue range ($10M-$25M) with a funding amount of $5.3M positions Sift as an established, investment-ready partner open to scale initiatives, co-branded products, or revenue-share marketing programs.

Market Fit Serving accounting and business professionals through structured communities signals opportunities for tailored SaaS, training, accreditation content, and lead-gen services targeting professional services firms and mid-market teams seeking efficiency and compliance.

Similar companies to Sift

Sift Tech Stack

Sift uses 8 technology products and services including Xero, Hotjar, Microsoft Clarity, and more. Explore Sift's tech stack below.

Sift's Email Address Formats

Sift uses at least 4 email formats:
Sift Email FormatsExamplePercentage
First.Last@sift.co.ukJohn.Doe@sift.co.uk
70%
FLast@sift.co.ukJDoe@sift.co.uk
26%
Last@sift.co.ukDoe@sift.co.uk
3%
First.Middle@sift.co.ukJohn.Michael@sift.co.uk
1%

Frequently Asked Questions

What is Sift's phone number?

Minus sign iconPlus sign icon You can contact Sift's main corporate office by phone at
+44-117-915-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sift's stock symbol?

Minus sign iconPlus sign iconSift is a publicly traded company; the company's stock symbol is MFXAX.

What is Sift's official website and social media links?

Minus sign iconPlus sign iconSift's official website is sift.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Sift generate?

Minus sign iconPlus sign icon As of October 2026, Sift's annual revenue is estimated to be $10M - $25M.

What is Sift's NAICS code?

Minus sign iconPlus sign iconSift's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does Sift have currently?

Minus sign iconPlus sign iconAs of October 2026, Sift has approximately 95 employees across 3 continents, including Europe, Asia and North America. Key team members include Ceo: L. W., Chief Executive Officer: L. A. and Chief Financial Officer: E. M. Explore Sift's employee directory with LeadIQ.

What industry does Sift belong to?

Minus sign iconPlus sign iconSift operates in the Internet Publishing industry.

What technology does Sift use?

Minus sign iconPlus sign iconSift's tech stack includes Xero, Hotjar, Microsoft Clarity, Canva, Drupal, WordPress, Hootsuite and Ahrefs.

What is Sift's email format?

Minus sign iconPlus sign iconSift's email format typically follows the pattern of First.Last@sift.co.uk. Find more Sift email formats with LeadIQ.

How much funding has Sift raised to date?

Minus sign iconPlus sign icon As of October 2026, Sift has raised $5.3M in funding. The last funding round occurred on Oct 01, 1999 for $4.1M.

When was Sift founded?

Minus sign iconPlus sign iconSift was founded in 1996.
Sift logo

Sift

Internet PublishingEngland, United Kingdom51-200 Employees

Based in Bristol, South West England, Sift operates as a publisher and subscriptions business with teams across the UK and the United States. Its portfolio includes professional brands such as AccountingWEB UK & US, HRZone, TrainingZone, MyCustomer and PracticeWeb. The company uses B2B communities and marketing services to deliver practical, engaging content that helps brands reach and connect with accounting and business professionals worldwide.

In the Internet Publishing industry, Sift positions itself as a provider of audience-focused content and user-centered experiences to support client marketing and outreach. Its reach spans a global audience of more than 1.5 million professionals, with operations supported by a distributed workforce across the UK and United States.

Section iconCompany Overview

Phone number
+44-117-915-****
Website
sift.co.uk
Stock Symbol
MFXAX
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
1996
Employees
51-200

Section iconFunding & Financials

  • $5.3M

    Sift has raised a total of $5.3M of funding over 2 rounds. Their latest funding round was raised on Oct 01, 1999 in the amount of $4.1M as a Series A.

  • $10M - $25M

    Sift's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Ceo at Sift
    L. W.
    Ceo
    Mobile Phone
  • Chief Executive Officer at Sift
    L. A.
    Chief Executive Officer
    Mobile Phone
  • Chief Financial Officer at Sift
    E. M.
    Chief Financial Officer
    Mobile Phone
  • Head Of Data And Insight at Sift
    T. F.
    Head Of Data And Insight
    Mobile Phone
  • Head Of Account-Based Marketing at Sift
    W. T.
    Head Of Account-Based Marketing
    Mobile Phone

Employee Directory

  • Head Of Events at Sift
    N. B.
    Head Of Events
    Mobile Phone
  • Group Sales Director at Sift
    J. E.
    Group Sales Director
    Mobile Phone
  • Executive Director - Strategic Partnerships at Sift
    T. D.
    Executive Director - Strategic Partnerships
    Mobile Phone
  • Fractional People Director at Sift
    M. W.
    Fractional People Director
    Mobile Phone
  • Editorial Director at Sift
    J. B.
    Editorial Director
    Mobile Phone

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