Insights

Premium Natural Brand Sienna Naturals is a Los Angeles based, women-led personal care brand focused on clean, plant-based, hydrating hair care with high recognition from Cosmopolitan and Harper's Bazaar. Opportunity: position as a premium partner for retailers and beauty distributors seeking clean, natural hair care lines with strong media credibility.

Celebrity Co-Owner Co-founded and co-owned by Issa Rae, with ongoing campaigns and high visibility through Hoorae partnerships. Opportunity: leverage influencer and co-branding avenues for exclusive SKUs, limited editions, or co-branded campaigns to drive visibility and premium pricing.

Strong Funding Recent Sephora Beauty Grant support and a funding total in the multi-million range indicate growing capacity for marketing, product development, and retail expansion. Opportunity: approach with scalable collaboration plans, retail placement pitches, and joint marketing funds to accelerate shelf presence and campaigns.

Awards Momentum Multiple Clean Beauty Awards recognition for H.A.P.I Shampoo and a new D.N.A Scalp Serum signals strong product validation and consumer trust. Opportunity: target retailers and e-commerce platforms that value award-winning products for quick onboarding and premium on-shelf storytelling.

Expansion Readiness Recent launches and campaigns since 2023, combined with a growing product lineup, suggest readiness for broader distribution, including partnerships with major beauty retailers and specialty channels. Opportunity: propose distribution deals, private-label opportunities, or exclusive launch programs to capitalize on momentum in the textured hair care category.

Sienna Naturals Tech Stack

Sienna Naturals uses 8 technology products and services including Amazon S3, Goober, Flickity, and more. Explore Sienna Naturals's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Goober
    Javascript Libraries
  • Flickity
    Javascript Libraries
  • Mastercard
    Payment Processing
  • American Express
    Payment Processing
  • Onsen UI
    Software Development
  • Piwik PRO Core
    Web Analytics
  • Accentuate Custom Fields
    Web Platform Extensions

Media & News

Sienna Naturals's Email Address Formats

Sienna Naturals uses at least 1 format(s):
Sienna Naturals Email FormatsExamplePercentage
First@siennanaturals.comJohn@siennanaturals.com
86%
Last@siennanaturals.comDoe@siennanaturals.com
14%

Frequently Asked Questions

What is Sienna Naturals's official website and social media links?

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Sienna Naturals's official website is siennanaturals.com and has social profiles on LinkedInCrunchbase.

How much revenue does Sienna Naturals generate?

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As of July 2026, Sienna Naturals's annual revenue is estimated to be $1M - $10M.

What is Sienna Naturals's NAICS code?

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Sienna Naturals's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Sienna Naturals have currently?

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As of July 2026, Sienna Naturals has approximately 13 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Angel Investor: D. H. B.. Explore Sienna Naturals's employee directory with LeadIQ.

What industry does Sienna Naturals belong to?

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Sienna Naturals operates in the Personal Care Product Manufacturing industry.

What technology does Sienna Naturals use?

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Sienna Naturals's tech stack includes Amazon S3GooberFlickityMastercardAmerican ExpressOnsen UIPiwik PRO CoreAccentuate Custom Fields.

What is Sienna Naturals's email format?

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Sienna Naturals's email format typically follows the pattern of First@siennanaturals.com. Find more Sienna Naturals email formats with LeadIQ.

How much funding has Sienna Naturals raised to date?

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As of July 2026, Sienna Naturals has raised $4.9M in funding. The last funding round occurred on Feb 17, 2025 for $4.8M.

When was Sienna Naturals founded?

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Sienna Naturals was founded in 2013.
Sienna Naturals logo

Sienna Naturals

Personal Care Product ManufacturingCalifornia, United States11-50 Employees

Sienna Naturals is a Los Angeles-based manufacturer of hair care products focused on textured hair, using hydrating, plant-based ingredients to nourish from root to tip. The company frames its approach with the H.A.P.I concept—Hydrating, Alimentary, pH-balanced, and Ingredients—to emphasize scalp health and overall hair vitality. Its offerings target women with textured hair seeking clean, natural options and aim to support scalp well-being through formulation and ingredient choices.

Operating in the personal care product manufacturing space, Sienna Naturals positions itself within the clean beauty and natural hair care market. In 2025 the brand received recognition at the Clean Beauty Awards for its H.A.P.I Shampoo (Best Shampoo for Natural Hair by Cosmopolitan) and its D.N.A Scalp Serum (Best Scalp Serum of 2025 by Harper's Bazaar). Issa Rae joined as co-owner in 2020, and the company has run campaigns such as Rooted in Real to highlight its messaging.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $4.9M

    Sienna Naturals has raised a total of $4.9M of funding over 3 rounds. Their latest funding round was raised on Feb 17, 2025 in the amount of $4.8Mas a grant.

  • $1M - $10M

    Sienna Naturals's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $4.9M

    Sienna Naturals has raised a total of $4.9M of funding over 3 rounds. Their latest funding round was raised on Feb 17, 2025 in the amount of $4.8Mas a grant.

  • $1M - $10M

    Sienna Naturals's revenue is estimated to be in the range of $1M - $10M

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