Insights

Strategic Partnerships SideChef has an established track record of partnering with major retailers and brands (Walmart, Amazon, Google, LG, Nestlé, Unilever, M&S Food, Bacardi) and runs a white-label platform. This indicates ample cross-sell opportunities for enterprise-grade ad revenue, co-branded recipe experiences, and expansion of shoppable content within retailer ecosystems.

AIDriven Growth Recent launches like RecipeGen AI position SideChef at the forefront of food tech innovation. This creates a door for selling premium AI-powered recipe personalization, analytics, and automated content generation services to retailers and publishers looking to boost engagement and conversion on grocery platforms.

Global Reach With a network spanning 170 countries and a broad recipe integration pipeline, there is a sizable opportunity to monetize international partnerships, localization services, and geo-targeted shoppable campaigns for global brands seeking scale in diverse markets.

RetailerCommerce The platform already embeds shoppable recipes within retailer product pages (as seen with Walmart and Amazon Fresh partnerships). This suggests potential upsell of additional in-recipe ad formats, performance marketing bundles, and data-driven ad revenue sharing models for retailers adopting SideChef technology.

Growth Readiness With revenue in the mid single to low double-digit millions and a funding cushion, SideChef is positioned to invest in enterprise sales, CRO-led initiatives, and strategic alliances to accelerate customer acquisition, deepen existing relationships, and scale adoption across large CPG brands.

Similar companies to SideChef

SideChef Tech Stack

SideChef uses 8 technology products and services including AdRoll, WordPress, Amazon Simple Email Service, and more. Explore SideChef's tech stack below.

Media & News

SideChef's Email Address Formats

SideChef uses at least 3 email formats:
SideChef Email FormatsExamplePercentage
First.Last@sidechef.comJohn.Doe@sidechef.com
72%
First@sidechef.comJohn@sidechef.com
27%
First.L@sidechef.comJohn.D@sidechef.com
1%

Frequently Asked Questions

What is SideChef's phone number?

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You can contact SideChef's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SideChef's official website and social media links?

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SideChef's official website is sidechef.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does SideChef generate?

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As of October 2026, SideChef's annual revenue is estimated to be $10M - $25M.

What is SideChef's SIC code and NAICS code?

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SideChef's SIC code is 7372 - Prepackaged Software and NAICS code is 51 - Information.

How many employees does SideChef have currently?

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As of October 2026, SideChef has approximately 36 employees across 4 continents, including Asia, North America and Europe. Key team members include Chief Operating Officer: C. H., Chief Technology Officer: M. A. and Vp Of Commercial & Strategic Partnerships: A. F. D. C. Explore SideChef's employee directory with LeadIQ.

What industry does SideChef belong to?

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SideChef operates in the Technology, Information and Media industry.

What technology does SideChef use?

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SideChef's tech stack includes AdRoll, WordPress, Amazon Simple Email Service, Mailchimp, Asana, HubSpot, LinkedIn Sales Navigator and Adobe Creative Suite.

What is SideChef's email format?

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SideChef's email format typically follows the pattern of First.Last@sidechef.com. Find more SideChef email formats with LeadIQ.

How much funding has SideChef raised to date?

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As of October 2026, SideChef has raised $7M in funding. The last funding round occurred on Mar 01, 2023 for $6M.

When was SideChef founded?

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SideChef was founded in 2013.
SideChef logo

SideChef

Technology, Information and MediaCalifornia, United States11-50 Employees

SideChef is a mid-sized global technology and media company based in San Jose, California, founded in 2013. It began as a step-by-step home cooking app that offered more than 20,000 recipes, with the aim of simplifying online grocery shopping and improving the consumer experience. The company provides a white-label recipe platform that enables retailers, consumer brands, food publishers, and kitchen appliance brands to build engaging experiences and generate new ad revenue streams. Its network of recipe integrations connects brands with high-intent grocery shoppers through in-recipe shoppable campaigns across 170 countries, reaching millions of home cooks. It partners with major retailers and brands worldwide, including Walmart, Amazon, Google, LG, Nestlé, Bacardi, M&S Food, and Unilever, and in August 2024 announced RecipeGen AI to advance its Food AI initiatives.

Section iconCompany Overview

Phone number
SIC Code
7372 - Prepackaged Software
NAICS Code
51 - Information
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $7M

    SideChef has raised a total of $7M of funding over 3 rounds. Their latest funding round was raised on Mar 01, 2023 in the amount of $6M as a Series B.

  • $10M - $25M

    SideChef's revenue is estimated to be in the range of $10M - $25M

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