Insights

Strategic Partnerships SideChef’s long-standing collaborations with major retailers and brands (Walmart, Amazon, Google, LG, Nestlé, Unilever, etc.) indicate strong cross-sell opportunities to expand white-label recipe platform adoption among large enterprises and drive co-marketing revenue from in-recipe shoppable campaigns.

AI-Driven Expansion With the launch of RecipeGen AI and ongoing Food AI innovations, there is a clear opening to upsell advanced AI-enabled shopping experiences to retailers and publishers seeking to boost engagement, personalization, and conversion rates on grocery and recipe content.

Retailer Upsell Existing integrations at Walmart, Amazon Fresh, and LG ThinQ show a proven model for embedding shoppable recipes into product pages and apps, presenting a repeatable sales case to other large grocers and home appliance brands seeking enriched content experiences.

Global Reach SideChef operates in 170 countries with a diverse network of recipe integrations, offering international expansion opportunities for brands aiming to localize shoppable content, drive new ad revenue streams, and access a broad, high-intent shopper audience.

Financial Levers With a mid-market revenue profile and a strategic funding base, there is potential to structure partnerships around revenue sharing from in-recipe campaigns, white-label platform licenses, and co-developed AI features to accelerate growth while managing customer acquisition costs.

Similar companies to SideChef

SideChef Tech Stack

SideChef uses 8 technology products and services including AdRoll, WordPress, Amazon Simple Email Service, and more. Explore SideChef's tech stack below.

Media & News

SideChef's Email Address Formats

SideChef uses at least 3 email formats:
SideChef Email FormatsExamplePercentage
First.Last@sidechef.comJohn.Doe@sidechef.com
72%
First@sidechef.comJohn@sidechef.com
27%
First.L@sidechef.comJohn.D@sidechef.com
1%

Frequently Asked Questions

What is SideChef's phone number?

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You can contact SideChef's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SideChef's official website and social media links?

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SideChef's official website is sidechef.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does SideChef generate?

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As of August 2026, SideChef's annual revenue is estimated to be $10M - $25M.

What is SideChef's SIC code and NAICS code?

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SideChef's SIC code is 7372 - Prepackaged Software and NAICS code is 51 - Information.

How many employees does SideChef have currently?

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As of August 2026, SideChef has approximately 37 employees across 4 continents, including Asia, North America and Europe. Key team members include Chief Operating Officer: C. H., Chief Technology Officer: M. A. and Vp Of Strategic Partnerships & Commercial: A. F. D. C. Explore SideChef's employee directory with LeadIQ.

What industry does SideChef belong to?

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SideChef operates in the Technology, Information and Media industry.

What technology does SideChef use?

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SideChef's tech stack includes AdRoll, WordPress, Amazon Simple Email Service, Mailchimp, Asana, HubSpot, LinkedIn Sales Navigator and Adobe Creative Suite.

What is SideChef's email format?

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SideChef's email format typically follows the pattern of First.Last@sidechef.com. Find more SideChef email formats with LeadIQ.

How much funding has SideChef raised to date?

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As of August 2026, SideChef has raised $7M in funding. The last funding round occurred on Mar 01, 2023 for $6M.

When was SideChef founded?

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SideChef was founded in 2013.
SideChef logo

SideChef

Technology, Information and MediaCalifornia, United States11-50 Employees

SideChef is a mid-sized global technology and media company based in San Jose, California, founded in 2013. It began as a step-by-step home cooking app that offered more than 20,000 recipes, with the aim of simplifying online grocery shopping and improving the consumer experience. The company provides a white-label recipe platform that enables retailers, consumer brands, food publishers, and kitchen appliance brands to build engaging experiences and generate new ad revenue streams. Its network of recipe integrations connects brands with high-intent grocery shoppers through in-recipe shoppable campaigns across 170 countries, reaching millions of home cooks. It partners with major retailers and brands worldwide, including Walmart, Amazon, Google, LG, Nestlé, Bacardi, M&S Food, and Unilever, and in August 2024 announced RecipeGen AI to advance its Food AI initiatives.

Section iconCompany Overview

Phone number
SIC Code
7372 - Prepackaged Software
NAICS Code
51 - Information
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $7M

    SideChef has raised a total of $7M of funding over 3 rounds. Their latest funding round was raised on Mar 01, 2023 in the amount of $6M as a Series B.

  • $10M - $25M

    SideChef's revenue is estimated to be in the range of $10M - $25M

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