Insights

Customizable Marketplace Shuup offers a highly flexible, self-hosted e-commerce platform suitable for businesses seeking tailored marketplace solutions, presenting a compelling case for companies looking to develop unique, scalable online storefronts.

Integration Capabilities With recent integrations with MailChimp and HubSpot, Shuup enhances its marketing and email automation features, creating opportunities to upsell or add-on integrated marketing tools for existing or prospective clients.

Open Source Advantage By providing source code access, Shuup appeals to enterprises and developers aiming for cost-efficient, customizable e-commerce platforms, positioning itself as a flexible alternative to fully proprietary solutions.

Market Opportunities Given the competitive landscape with companies like Shopify and BigCommerce, Shuup can target niche segments or small to medium-sized businesses seeking affordable, customizable marketplace options with development support.

Technology Stack Utilizing well-known tools like MySQL, Facebook Pixel, and Shopify integrations, Shuup demonstrates technical robustness and compatibility, which can be leveraged to attract tech-savvy clients interested in seamless integrations and advanced analytics.

Shuup Tech Stack

Shuup uses 8 technology products and services including Hotjar, oEmbed, Amazon, and more. Explore Shuup's tech stack below.

  • Hotjar
    Analytics
  • oEmbed
    Dev Tools
  • Amazon
    E-commerce
  • Microsoft 365
    Email
  • Chart.js
    Javascript Graphics
  • Select2
    Javascript Libraries
  • Heap
    Mobile Analytics
  • Sumo
    Widgets

Shuup's Email Address Formats

Shuup uses at least 1 format(s):
Shuup Email FormatsExamplePercentage
First@shuup.comJohn@shuup.com
50%
First@shuup.comJohn@shuup.com
50%

Frequently Asked Questions

Where is Shuup's headquarters located?

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Shuup's main headquarters is located at Santa Monica, California 90405 US. The company has employees across 2 continents, including North AmericaAsia.

What is Shuup's official website and social media links?

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Shuup's official website is shuup.com and has social profiles on LinkedInCrunchbase.

What is Shuup's SIC code NAICS code?

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Shuup's SIC code is 5045 - Computers and Computer Peripheral Equipment and Software NAICS code is 5112 - Software Publishers.

How many employees does Shuup have currently?

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As of October 2025, Shuup has approximately 4 employees across 2 continents, including North AmericaAsia. Key team members include Marketing Director: M. F.Developer: W. G.. Explore Shuup's employee directory with LeadIQ.

What industry does Shuup belong to?

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Shuup operates in the Software Development industry.

What technology does Shuup use?

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Shuup's tech stack includes HotjaroEmbedAmazonMicrosoft 365Chart.jsSelect2HeapSumo.

What is Shuup's email format?

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Shuup's email format typically follows the pattern of First@shuup.com. Find more Shuup email formats with LeadIQ.

When was Shuup founded?

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Shuup was founded in 2014.

Shuup

Software DevelopmentCalifornia, United States2-10 Employees

Shuup is a customizable, self-hosted multi-vendor e-commerce platform for products, services, and digital goods. Develop any feature or integration you can dream of with Shuup’s open code and development services.

Build your own custom, self-hosted marketplace.

Setup a custom marketplace just for your business idea. Shuup gives you source code access that you can self-host and develop at a fraction of the cost of a custom-build. On any scale.

Section iconCompany Overview

Headquarters
Santa Monica, California 90405 US
Website
shuup.com
SIC Code
5045 - Computers and Computer Peripheral Equipment and Software
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

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