Expansion opportunities Potential cross-sell of Unlimited downloads subscription and GenAI solutions to large contributor and enterprise clients seeking scalable content libraries and advanced creative tooling, leveraging Shutterstock’s expanding platform capabilities.

Strategic partnerships Highlight collaboration potential with major brands and agencies, given past partnerships (for example with Getty Images) and a broad contributor ecosystem, to offer integrated content solutions and co-branded campaigns.

AI powered upgrades Position the next evolution of the platform—human-led AI-powered creative workflows—as a value add for customers needing faster content production, customization, and rights-managed assets at scale.

Compliance and trust Address regulatory and consumer protection concerns by emphasizing ongoing FTC-related enhancements and ROSCA-compliant subscription models to reassure enterprise buyers and reduce churn.

Global contributor network Leverage Shutterstock’s large contributor base to offer managed content programs, exclusive creator partnerships, and localized content strategies for brands expanding into new markets.