Strategic Partnerships Shrader Tire & Oil has a long-standing exclusive distribution relationship with Chevron Lubricants and a strong 20-year partnership as a Michelin Retread Technologies Partner, signaling continued collaboration opportunities for premium lubricants, tires, and remanufacturing services.

Regional Expansion With 15 sales and service centers across Ohio, Michigan, and Indiana and recent leadership changes, there are opportunities to upsell fleet maintenance plans, cross-sell tire and lubricant packages, and expand coverage in neighboring markets.

Leadership Momentum Appointment of a new President and COO (Bob Feldbauer) combined with Michelin partnership recognition presents a growth phase ideal for introducing enhanced fleet optimization solutions, predictive maintenance, and value-based pricing proposals.

Remanufacturing Capabilities Two top Michelin Retread Technology plants and hosting industry events indicate a strong remanufacturing capability profile, suggesting sales potential in remanufactured tires, MRT services, and related equipment or training for fleets pursuing cost efficiency.

Growth and Outreach Revenue scale ($100M-$250M) and active engagement in industry events, community initiatives, and digital marketing tech stack point to opportunities for bundled programs (loyalty rebates, fleet analytics, and tailored maintenance contracts) to deepen wallet share across existing accounts.