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Insights

Market presence Shoptet serves over 44,000 active e-shops across Czech Republic, Slovakia, and Hungary, indicating a large and engaged SMB customer base ripe for upsell of premium features, integrations, and scalability options.

Product expansion With Shoptet Premium offering open API and custom adjustments, there is a clear opportunity to cross-sell advanced development services, partner integrations, and bespoke modules to growing merchants seeking tailor-made solutions.

Payment ecosystem Shoptet Pay and related payment tools (inline gateway, QR payments, bank integrations, merchant terminals) present upsell paths for merchants to adopt broader omnichannel payment strategies and value-added security features.

Strategic partnerships Recent acquisition by team.blue and existing partnerships (Webmakeria, MonkeyData) highlight a receptiveness to collaborations; potential to pursue co-marketing, channel partnerships, and data-driven analytics offerings.

Tech and data enablement Adoption of analytics and data technologies (Amplitude, Hotjar, Tableau, Snowflake, PostgreSQL) signals readiness for data-backed sales solutions, including performance insights dashboards, onboarding optimization, and targeted marketing analytics for merchants.

Similar companies to Shoptet

Shoptet Tech Stack

Shoptet uses 8 technology products and services including Amplitude, Hotjar, Tableau, and more. Explore Shoptet's tech stack below.

Shoptet's Email Address Formats

Shoptet uses at least 3 email formats:
Shoptet Email FormatsExamplePercentage
Last@shoptet.czDoe@shoptet.cz
96%
Last.First@shoptet.czDoe.John@shoptet.cz
3%
FirstLast@shoptet.czJohnDoe@shoptet.cz
1%

Frequently Asked Questions

What is Shoptet's official website and social media links?

Minus sign iconPlus sign iconShoptet's official website is shoptet.cz and has social profiles on LinkedIn and Crunchbase.

How much revenue does Shoptet generate?

Minus sign iconPlus sign icon As of October 2026, Shoptet's annual revenue is estimated to be $1M - $10M.

What is Shoptet's NAICS code?

Minus sign iconPlus sign iconShoptet's NAICS code is 5112 - Software Publishers.

How many employees does Shoptet have currently?

Minus sign iconPlus sign iconAs of October 2026, Shoptet has approximately 274 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: J. H., Chief Marketing Officer: I. M. and Chief People Officer: M. T. S. Explore Shoptet's employee directory with LeadIQ.

What industry does Shoptet belong to?

Minus sign iconPlus sign iconShoptet operates in the Software Development industry.

What technology does Shoptet use?

Minus sign iconPlus sign iconShoptet's tech stack includes Amplitude, Hotjar, Tableau, Lucidchart, Snowflake, PostgreSQL, WhatsApp Business and Cursor Code Editor.

What is Shoptet's email format?

Minus sign iconPlus sign iconShoptet's email format typically follows the pattern of Last@shoptet.cz. Find more Shoptet email formats with LeadIQ.

How much funding has Shoptet raised to date?

Minus sign iconPlus sign icon As of October 2026, Shoptet has raised $417K in funding. The last funding round occurred on Nov 22, 2014.

When was Shoptet founded?

Minus sign iconPlus sign iconShoptet was founded in 2008.
Shoptet logo

Shoptet

Software DevelopmentPrague, Czech Republic201-500 Employees

Shoptet is a software development company based in Prague, Czechia, focused on e-commerce solutions for the Czech, Slovak, and Hungarian markets. The platform is noted for its simple, intuitive operation and currently supports more than 44,000 active online shops, roughly a third of the region's online storefronts. In addition to standard store setup, Shoptet offers Shoptet Premium, which provides an open API and options for tailored customization. The company maintains a payment ecosystem designed to streamline checkout and support secure, reliable transactions. A notable recent development is Team Blue's acquisition of Shoptet in September 2025. The firm also provides onboarding support to help new shops set up, select add-ons, and connect with suitable partners.

Section iconCompany Overview

Website
shoptet.cz
NAICS Code
5112 - Software Publishers
Founded
2008
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $417K

    Shoptet has raised a total of $417K of funding over 2 rounds. Their latest funding round was raised on Nov 22, 2014 as a Series A.

  • $1M - $10M

    Shoptet's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Executive Officer at Shoptet
    J. H.
    Chief Executive Officer
    Mobile Phone
  • Chief Marketing Officer at Shoptet
    I. M.
    Chief Marketing Officer
    Mobile Phone
  • Chief People Officer at Shoptet
    M. T. S.
    Chief People Officer
    Mobile Phone
  • Chief Commercial Officer at Shoptet
    O. B.
    Chief Commercial Officer
    Mobile Phone
  • Chief Product & Technology Officer at Shoptet
    P. C.
    Chief Product & Technology Officer
    Mobile Phone

Employee Directory

  • Chief Experience & Operation Officer at Shoptet
    Z. V.
    Chief Experience & Operation Officer
    Mobile Phone
  • Head Of Retention at Shoptet
    J. S.
    Head Of Retention
    Mobile Phone
  • Head Of Data & Business Operations at Shoptet
    A. T.
    Head Of Data & Business Operations
    Mobile Phone
  • Head Of Hr at Shoptet
    B. B.
    Head Of Hr
    Mobile Phone
  • Head Of Design at Shoptet
    D. M.
    Head Of Design
    Mobile Phone

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