Analytics leverage ShopperTrak specializes in retail analytics to boost traffic, conversion and transaction size, suggesting sales opportunities around expanding analytics-driven merchandising, promotions, and store-level optimization for clients across retailers, malls and entertainment venues.

Global reach With over 2,100 customers globally and more than 150,000 devices managed, there is potential to upsell larger enterprise deals, cross-sell across geographies, and offer scalable analytics solutions to multinational retailers seeking consistent insights.

Tech ecosystem Current tech stack including Google Cloud, Pardot and Marketo indicates readiness for marketing automation and data integration; sales opportunities exist to propose deeper CRM/marketing automation partnerships, data enrichment, and advanced analytics deployments.

Strategic partnerships Historical partnerships with Celerant Technology, British Retail Consortium and brands like Jack Wills highlight a preference for collaborative go-to-market approaches; leverage this for co-sell opportunities, channel partnerships, and integrated retail solutions.

Security and trust As part of Sensormatic Solutions, ShopperTrak emphasizes secure, connected retail insights; position offerings around risk reduction, asset protection, and safe customer journeys to attract hypersensitive retailers and malls prioritizing security alongside analytics.