Market Position Small to mid-sized market research firm with 11-50 employees and revenue in the 1M-10M range, presenting an opportunity to upsell additional services or higher-value offerings as client partnerships scale.

Client Impact Specializes in measuring customer experience and delivering high-quality consumer market intelligence, suggesting potential for expanding CX analytics, shopper insights platforms, and integration with clients' CRM and marketing tech stacks.

Tech Stack AdRoll, iCIMS, WordPress, Shopify, and analytics tools indicate readiness for digital marketing services, CRM-driven sales outreach, e-commerce insights, and data privacy-compliant analytics engagements.

Growth Signals Recent leadership hire of a National Sales Manager in 2015 signals a history of sales expansion; target modernization of outbound programs and cross-sell opportunities with larger regional or national clients.

Competitive Niche Compared to larger rivals, the firm’s Florida base and boutique scale suggest opportunity to offer agile, personalized research engagements, fast-turnaround campaigns, and flexible pricing to win mid-market retail and service clients.