Niche Rigging Leader Target industrial and commercial accounts in North America that require specialized heavy equipment rigging and moves, positioning Shoemaker Rigging as a trusted advisor with decades of on-site experience.

Mid-market Focus Leverage the company’s size (11-50 employees) to pursue mid-market manufacturers and facilities with ongoing rigging needs, offering personalized service, rapid response times, and flexible project management.

High Experience Pitch Highlight crew expertise and safety track record to win precedence on complex relocations, capital equipment installs, and equipment downtime minimization for industrial clients.

Digital Presence Utilize the existing tech stack (WordPress, Shopify, Google Workspace) to optimize inbound leads, project quotes, and customer testimonials, and run targeted campaigns at facilities with rigging spend.

Growth Readiness Position Shoemaker Rigging as a scalable partner capable of expanding service coverage, equipment capabilities, and project teams to win larger, multi-site rigging contracts as revenue scales toward the mid to high tens of millions.