Insights

Growth Opportunity DTC and eCommerce focus with paid social, paid search, and email marketing signals a potential need for scalable multi-channel acquisition and retargeting services to drive higher ROAS for mid-sized brands.

Tech Stack Fit Active use of Facebook, LinkedIn ads and analytics/UX tools (Fullstory, Hotjar, Microsoft Clarity) suggests openness to conversion rate optimization and data-driven ad optimization partnerships.

Strategic Partnerships Past integration with Klaviyo indicates comfort with email marketing ecosystems; opportunities exist to expand to other ESPs or augmented email/SMS lifecycle campaigns for higher customer lifetime value.

Funding & Scale Revenue in the low-to-mid single-digit millions with additional funding signals potential capacity for larger client engagements and faster delivery cycles as the agency scales.

Competitive Positioning Smaller team size (11-50 employees) coupled with a niche in direct-to-consumer growth presents a door to win mid-market clients seeking specialized, hands-on agency support and flexible engagement models.

Similar companies to Shoelace

Shoelace Tech Stack

Shoelace uses 8 technology products and services including Facebook Ads, LinkedIn Ads, Fullstory, and more. Explore Shoelace's tech stack below.

Shoelace's Email Address Formats

Shoelace uses at least 1 email format:
Shoelace Email FormatsExamplePercentage
First@shoelace.comJohn@shoelace.com
100%

Frequently Asked Questions

What is Shoelace's official website and social media links?

Minus sign iconPlus sign icon
Shoelace's official website is shoelace.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Shoelace generate?

Minus sign iconPlus sign icon
As of September 2026, Shoelace's annual revenue is estimated to be $1M - $10M.

What is Shoelace's SIC code and NAICS code?

Minus sign iconPlus sign icon
Shoelace's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Shoelace have currently?

Minus sign iconPlus sign icon
As of September 2026, Shoelace has approximately 27 employees across 3 continents, including North America, Asia and Europe. Key team members include Head Of Sales And Operations: C. O., Co-Founder: D. B. and Director, Paid Media: J. N. Explore Shoelace's employee directory with LeadIQ.

What industry does Shoelace belong to?

Minus sign iconPlus sign icon
Shoelace operates in the Advertising Services industry.

What technology does Shoelace use?

Minus sign iconPlus sign icon
Shoelace's tech stack includes Facebook Ads, LinkedIn Ads, Fullstory, Hotjar, Microsoft Clarity, Calendly, Sketch and Google Workspace.

What is Shoelace's email format?

Minus sign iconPlus sign icon
Shoelace's email format typically follows the pattern of First@shoelace.com. Find more Shoelace email formats with LeadIQ.

How much funding has Shoelace raised to date?

Minus sign iconPlus sign icon
As of September 2026, Shoelace has raised $4M in funding. The last funding round occurred on Feb 02, 2023.

When was Shoelace founded?

Minus sign iconPlus sign icon
Shoelace was founded in 2015.
Shoelace logo

Shoelace

Advertising ServicesOntario, Canada11-50 Employees

Shoelace is a Toronto, Ontario-based advertising services firm focused on helping direct-to-consumer and ecommerce brands scale their growth through paid social, paid search, and email marketing. The company is commonly described as the ad agency Shopify recommends, reflecting its role in leveraging paid media and email channels for client brands. It operates with a small-to-mid-sized team within the advertising services industry. In 2022, Shoelace published an ecommerce store preparation guide intended to support peak-season performance.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $4M

    Shoelace has raised a total of $4M of funding over 7 rounds. Their latest funding round was raised on Feb 02, 2023 as a Seed.

  • $1M - $10M

    Shoelace's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.