Large market potential SHIVA operates in the home cleaning and ironing market in France with an estimated market size of 21 billion euros and a target of 10 to 12 million households, indicating significant upsell and expansion opportunities across residential services.

Recurring revenue model The company emphasizes a mandataire operating model and a recurring revenue stream, suggesting sales opportunities around long-term service contracts, loyalty programs, and scalable staffing solutions for clients seeking ongoing home care.

Strong growth and scale With a reported 30% growth in 2022/2023 and client billing surpassing 126 million euros by end of 2023, there is evidence of robust demand and potential for cross-sell or up-sell within existing client bases and regions.

Brand and social value As part of the Domia group and leveraging Shiva’s strong brand and reputation for employee development, there are opportunities to position integrated services with educational, training, or certification components for enhanced trust and premium service offerings.

Tech and marketing cross-sell Current tech stack and marketing tools (SEO, advertising, consent management, analytics) indicate readiness for expansion into performance marketing partnerships, CRM-driven lead enrichment, and data-driven campaigns to acquire more high-value households and enterprise clients.