Growth potential Target mid-size organizations seeking scalable culture and engagement solutions; SHIFT notes annual revenue in the $10M–$25M range and a growing technology platform, suggesting opportunities to upsell Latch integration and culture expertise for larger teams.

Integrated platform Leverage SHIFT’s Latch AI-powered platform combined with a dedicated Culture Expert to offer a comprehensive engagement and action-follow-through package; position as a full-service solution that reduces time-to-impact for HR and people operations teams.

Acquisition heritage Highlight past acquisitions like Avanoo to underscore SHIFT’s capability to broaden offerings and integrate new tools; use this track record to propose joint integrations or expanded service lines with potential clients seeking turnkey culture transformation.

Industry credibility Emphasize long-standing experience and recent thought leadership such as the State of Workplace Burnout reports; approach potential buyers with data-backed insights and benchmark studies to drive interest in Latch-powered diagnostics and engagement strategies.

Tech-enabled agility Position SHIFT as a tech-forward partner with a modern tech stack and recent tool launches like Notion integration; offer prospects options for pilot programs, quick wins, and scalable deployment to demonstrate ROI in shorter timeframes.