Innovation Recognition Shields, as part of Novolex, has demonstrated a strong commitment to innovation, evidenced by multiple awards such as the Balpex Innovation Center Award and the Bronze Stevie Award in Reuse and Recycle categories. This positioning could attract clients seeking cutting-edge sustainable packaging solutions.

Sustainable Product Focus The company’s recent launch of reusable containers (Veda line) and development of Power Prep bags highlights a strategic emphasis on eco-friendly and reusable packaging options, providing opportunities to target environmentally conscious brands and organizations.

Strategic Leadership Recent executive hires, including a Chief Procurement Officer and a Chief Operating Officer, suggest a focus on strengthening operational efficiency and supply chain management — ideal for clients needing reliable, scalable manufacturing partnerships.

Market Positioning With a revenue range of $50M to $100M and extensive industry experience in plastics manufacturing, Shields/Novolex is well-positioned to compete with other mid-sized players, offering potential sales opportunities in premium and sustainable packaging sectors.

Digital Engagement Utilizing a modern tech stack including Microsoft Azure, MySQL, and web platforms, Shields maintains a strong online presence for business development and commerce. This digital infrastructure indicates readiness for innovative marketing and e-commerce solutions.