Strategic partnerships Target growth-stage tech and manufacturing clients in the Chicago area and nationwide, leveraging Sherman’s experience with large-scale brands (e.g., Texas Instruments) to position as a scalable PR partner for sectors seeking strategic communications and market entry support.

Fabrication industry tie Capitalize on recent Texas Instruments engagement to pursue opportunities with semiconductor, electronics, and fabrication clients seeking reputation management, regional PR for capital projects, and stakeholder communications during plant expansions.

Small firm agility Promote value proposition of big-firm capabilities with boutique agility to attract mid-market firms needing measurable results, flexible staffing, and cost-effective PR campaigns without long-term commitments.

Measurable value Emphasize performance-driven services such as strategic planning, creative campaigns, and market research to appeal to finance and corporate development teams seeking ROI, brand equity growth, and measurable impact on bottom line.

Tech-enabled insights Leverage existing tech stack and digital capabilities (Tag Manager, Search Console, analytics, and interactive solutions) to offer data-driven programs, SEO/visibility boosts, and press strategies anchored in measurable analytics for prospective clients.