Renovated Luxury The Sheraton Reston Hotel has recently undergone a full renovation, including refreshed guest rooms, enlarged bathrooms, new Sheraton Signature Beds, 55” smart TVs, and upgraded public spaces. This presents a strong selling point for groups and business travelers seeking modern, high-quality accommodations.

Event Capabilities With 18,000 square feet of refreshed event space and a new Courtyard for social gatherings, there are substantial opportunities to target corporate conferences, associations, and regional events in the Reston area.

TechSavvy Marketing The property employs a robust digital marketing stack (including Google Tag Manager, Adobe Tag Manager, New Relic, and performance platforms) which can be leveraged to offer data-driven digital advertising and remarketing packages to attract meeting groups and leisure guests.

Growth Potential Revenue is in the lower to mid range for the segment, indicating upside potential through expanded group bookings, corporate accounts, and upsell opportunities (Club Lounge, Provision coffee shop, and evening bar offerings) as amenities mature.

Local Market Position Located near Reston Town Center, golf, and national capital sites, the hotel can position itself as a preferred base for corporate travelers and leisure guests exploring Virginia destinations, enabling cross-sell with local partners and tourism packages.