Real-time payments Shazam recently launched a real-time debit card bill pay solution which signals a push toward faster, end-to-end payment experiences. This presents an opportunity to upsell enhanced real-time processing, fraud prevention, and integration services for institutions expanding instant payments capabilities.

Strategic partnerships The company has a pattern of forming partnerships and client wins with community banks and credit unions, including notable recent engagements and events focused on fraud prevention and safety. Target mid-market financial institutions seeking fintech modernization and robust payments ecosystems.

Merchant services divestiture A portion of SHAZAM’s merchant services business was acquired by NCMIC in 2025, indicating a strategic repositioning of product lines. This creates an opening to propose integrated merchant services alternatives, white-label solutions, or cross-sell opportunities to remaining issuer, acquirer, and gateway offerings.

Core and digital growth SHAZAM’s portfolio includes KinetiCore core banking and DigiHive digital banking along with a modern payments network, suggesting opportunities to bundle core, digital, and payments modernization for community banks seeking a unified fintech stack and improved customer experiences.

Industry recognition & scale Recognition as a key technology partner and ongoing scale in revenue and employee base position SHAZAM as a trusted, compliant provider. Leverage credibility to target regional financial institutions pursuing audits, compliance, and enterprise-grade solutions, including security and analytics capabilities.