Trusted Local MSP With a presence dating back to 1993 and a focus on Richmond and surrounding areas (including Hampton, Norfolk, Virginia Beach and Williamsburg), Shawn Stern Computer Services positions itself as a trusted local MSP for small and mid-sized businesses. This long-standing, local footprint supports faster response times, personalized service, and the potential for long-term managed services contracts.

Geographic & Vertical Expansion The company already serves a broad mix of industries—Education, Construction, Distribution, Healthcare, Finance, Engineering and Food Services—across a geographic footprint that includes Richmond and nearby cities. This setup provides opportunities to expand both geography and vertical depth by offering industry-specific IT solutions (for example HIPAA/security for Healthcare, PCI-compliance readiness for Finance) and bundled managed services.

Security & Compliance Security and compliance represent a clear growth avenue. While Microsoft 365 is a core stack, there is opportunity to upsell managed security, data backup and disaster recovery, MFA and endpoint protection, as well as governance and compliance services to appeal to regulated sectors like Healthcare and Finance.

SMB IT Outsourcing SMB IT outsourcing aligns with the company’s 2-10 employee scale. Position Shawn Stern as a full-service IT department for small businesses, delivering 24/7 monitoring, remote help desk, on-site support, and Microsoft 365 optimization to reduce downtime and lift productivity.

Existing Client Upsell Existing client relationships and a multi-decade track record create strong upsell and referral opportunities. Implement regular reviews and a client success program to cross-sell security, backup, cloud services and expansion into new verticals or geographies.