Conservation niche Position Shackelford & Associates as a leading specialist in conservation easement appraisals to attract government and nonprofit clients, and cross-sell related valuation services to commercial developers seeking tax-efficient land protection.

MAI and diversity Highlight the certified general and residential appraisers, including MAI/SRA designation holders, to pursue larger commercial projects, eminent domain, and high-value estate appraisals, expanding into asset-heavy clients.

Geographic expansion Leverage Raleigh and Greenville offices to target Triangle and eastern North Carolina markets with a scalable coverage message for regional lenders, developers, and municipalities needing reliable appraisal turnaround and local market insights.

Federal and expert Emphasize experience with yellow book federal acquisitions and expert witness capabilities to pursue opportunities with government agencies, law firms, and private developers requiring litigation-ready valuation support.

Tech-enabled services Promote the firm's digital footprint and processes (WooCommerce/WordPress presence, Google Workspace, modern marketing tech) to attract clients seeking responsive, tech-savvy valuation partners with transparent reporting and online collaboration.