AI Monetization Seznam launched an AI feature on its homepage, signaling readiness to integrate AI-driven experiences with advertising and content personalization. This creates an opportunity to offer AI-powered advertising, dynamic creatives, and personalized landing experiences within Seznam's ecosystem. Propose partnerships for AI ad tech, data-driven creative optimization, and managed services to boost advertiser ROAS.

Premium Map Monetization Seznam is developing and launching premium versions of its map application mapy.cz, indicating willingness to monetize location-based services. Pitch to retailers and brands for premium map placements, sponsored POIs, and geo-targeted campaigns, plus potential API access or data licensing for location intelligence.

Programmatic Growth Seznam's history of partnerships with programmatic vendors and the Seznam Medium platform show a push toward diversified revenue and publisher-based ads. Present a DSP/SSP integration, access to Seznam's inventory for campaigns, and measurement partnerships to optimize cross-publisher buys.

Local Search Advantage Seznam's strong local market share in Czech search and portal usage presents a compelling case for joint campaigns across search, portal, and maps. Offer bundled marketing solutions, localized ad formats, and strategic co-marketing programs to brands aiming for robust Czech consumer reach.

Insights and Analytics Leverage Seznam's tech stack and data assets to propose analytics, attribution, and privacy-conscious data services for advertisers and publishers. Propose data-driven audience insights, reporting dashboards, and measurement partnerships that enhance ad performance and transparency within Seznam's ecosystem.