Target small teams SET Performance operates with a very small team (2-10 employees) and serves both professional and amateur athletes worldwide. This suggests an opportunity to position scalable, low-overhead training solutions and personalized programs that fit small staffs or individual coaches looking to augment client training without heavy onboarding.

Global custom programs The company emphasizes individualized, scientifically-driven training across multiple sports. Sales opportunities exist to offer customized program development, remote coaching packages, and data-driven performance analytics to teams and athletes lacking access to comprehensive in-person resources.

Expand digital stack Current tech usage includes web and analytics tools (Google Analytics, Google Workspace, Disqus, Joomla). There is room to upsell modernized digital platforms, client portals, and integrated performance tracking to improve retention, ease onboarding, and enable scalable online coaching.

Affordable entry offerings Revenue is under $1M, indicating a cost-sensitive buyer base and potential for tiered pricing. Consider offering low-cost, high-value entry programs, trial memberships, or corporate wellness partnerships to broaden the customer base while generating predictable revenue.

Competitive positioning Compared to larger players in the space, SET Performance’s strength lies in customized, scientifically-backed programs with global reach but lean operations. A pursuing strategy could highlight agility, personalized coaching, and rapid-start onboarding to win seats from bigger organizations with slower sale cycles.