Expansion momentum The Serviceplan Group is actively expanding its geographic footprint with new ventures and partnerships, including Mediaplus Singapore, MOMENTUM OS development with MediaMarktSaturn, and a European marketing production model. This presents opportunities to offer scalable marketing operations, localization services, and cross-border campaign capabilities to multinational clients looking for integrated solutions.

Integrated offering Positioned as a House of Communication with fully integrated disciplines (creative, media, data, experience and commerce), Serviceplan can pitch end-to-end solutions for brands seeking unified campaigns, data-driven media planning, and CRM/marketing automation, reducing vendor fragmentation for large accounts.

Key partnerships Recent and ongoing partnerships with major players like MediaMarktSaturn and The Media Shop Group indicate appetite for collaboration on large-scale, data-driven marketing programs. This sets up opportunities to propose joint ventures or preferred partner engagements for global brand initiatives.

Technology focus Adoption of advanced platforms and tools such as SAP S/4HANA, SAP Analytics Cloud, and MOMENTUM OS signals strong capabilities in marketing production, data integration, and automation. This enables selling capabilities around enterprise-grade workflows, analytics-driven campaigns, and streamlined production efficiency.

Scale and reach With 43 own locations across 24 countries and a revenue range in the billions, Serviceplan presents a compelling value proposition for multinational advertisers seeking a single partner to manage global campaigns with local market execution, enabling cross-market coordination and consistency.