Ad and Analytics Leverage existing digital advertising footprint to improve performance across Microsoft Advertising, Bing Ads, and Google Analytics. Offer a full funnel strategy including conversion rate optimization, cross-channel retargeting, enhanced e-commerce tracking, and A/B testing to grow online orders for caster and wheel products.

E-commerce Growth Capitalize on the online storefront by expanding merchandising and channel reach. Propose SEO-optimized product pages, bundles for home, commercial, and industrial applications, and cross-sell strategies to increase average order value. Explore partnerships or wholesale programs to broaden distribution beyond current markets.

Financing Options Introduce financing options to boost order size and shorten sales cycles. Propose PayPal Credit plus additional B2B payment solutions to support commercial customers with favorable terms, credit options, and seamless checkout experiences.

HR Compliance Historical compliance considerations highlight the value of HR and risk management offerings. Position solutions such as ongoing anti-discrimination training, policy templates, and vendor risk management to reduce regulatory exposure and improve workforce practices.

IT Modernization Current tech stack presents opportunities for IT modernization. Offer website and performance optimizations, frontend modernization, security hardening, Cloudflare optimizations, and analytics integrations to improve speed, reliability, and buyer confidence across devices.