Regional Presence Target nearby Nashville metro area buyers and fleet accounts leveraging Serra Nashville’s Madison location to capture customers in Nashville, Murfreesboro, and Franklin with location-based campaigns and local SEO.

Brand Portfolio Promote cross-selling opportunities across Buick, Chevrolet and GMC with bundled financing, maintenance packages, and trade-in value strategies to convert showroom visitors into multiple-brand purchases.

Digital Engagement Leverage the dealership’s online inventory, reviews, and staff profiles to drive high-intent leads through personalized digital outreach, virtual test drives, and online trade-appraisals.

Growth Levers Capitalize on mid-market revenue potential (10–25M) by expanding certified preowned programs, service retention offers, and fleet or rental partnerships to increase vehicle throughput and service profitability.

Data & Tech Utilize tech stack signals (website, tracking tags, analytics) to build retargeting campaigns, monitor dealer performance, and optimize marketing spend across channels such as search, social, and display.