Member Engagement Target Sequoyah’s active membership base of 365 golfers and 11-50 staff with premium club services, event promotions, and exclusive experiences to deepen loyalty and drive ancillary revenue (dining, banquets, and junior programs).

Hospitality Upsell Leverage the full-service clubhouse and Skyroom for private events, tournaments, and corporate retreats by offering integrated event packages, premium catering, and branded experiences to external organizations and local businesses.

Digital Modernization Propose technology-led enhancements such as website-driven booking, member portals, and data analytics to improve tee time efficiency, member communications, and personalized marketing aligned with the club’s existing tech stack.

Supplier Synergy Position high-end hospitality vendors (food & beverage, culinary experiences, event services) to align with the club’s gourmet dining program and seasonal events, targeting cross-sell opportunities for banquets and member events.

Community Growth Capitalize on the growing junior golf program and family-friendly amenities by offering youth sponsorships, camps, and turf maintenance partnerships that can expand memberships and attract new families in the East Bay market.