Diversified Platform Reach Sensis operates across multiple digital consumer platforms (Yellow, White Pages, True Local, Whereis) plus search marketing, websites, social, data and mapping solutions and agency Found, indicating opportunities to upsell cross-platform advertising packages, performance marketing, and digital transformation services to expand clients' omnichannel presence.

Print and Digital Synergy As Australia’s largest print directory publisher alongside strong digital assets, there is potential to help advertisers transition budgets from print to high ROI digital channels, while offering cataloging, local search optimization, and integrated offline-to-online campaigns.

Strong Buyer Profile With a sizeable workforce and a history of leadership appointments in product, customer experience, and sales, target Sensis’ decision-makers and C-suite for enterprise advertising, platform integrations, and data-driven marketing solutions, emphasizing ROI analytics and customer journey optimization.

Acquisition History Recent and past acquisitions, including Sharp & Co and Sensis’ own sale to Thryv, indicate openness to strategic partnerships, agency collaborations, or joint go-to-market arrangements that expand capabilities in transportation, public/private sector communications, and multi-channel campaigns.

Data and Tech Stack Utilize Sensis’ tech ecosystem (Power BI, Salesforce, Pardot, Azure, Adobe Experience Cloud) to propose BI dashboards, marketing automation, CRM integration, and personalized advertising solutions, addressing needs for measurement, attribution, and scalable digital experiences.