Financing Partnerships Leverage the existing collaboration with Kredivo to extend consumer financing and explore merchant and farmer lending programs within the Sendo ecosystem, aimed at increasing basket size and conversion.

Logistics Partnerships Capitalize on past DHL Express collaboration to deepen last-mile and cold-chain capabilities for fresh produce, expanding geographic reach and enabling co-branded logistics services.

AI Personalization With a tech stack that includes ChatGPT and AWS, offer AI-driven marketing automation, personalized product recommendations, and enhanced customer support to boost conversion and loyalty.

Sustainable Supplier Onboarding Position Sendo as a gateway for farmers and producers to access larger markets with transparent traceability and sustainability certifications, attracting CSR-focused brands and premium segments.

Regional Growth Expand the partner network with local retailers and convenience stores to scale the Nay Dat Mai Nhan model across more regions, increasing availability of fresh produce and everyday essentials.