West Coast Leader Selway is the West Coast’s leading machine tool and automation solutions provider with multiple locations and a strong service network, presenting a compelling opportunity to upsell enhanced automation and service contracts to existing and adjacent manufacturers in the region.

Expansion & Partnerships Recent partnerships and product showcases with Matsuura, Muratec USA, and participation in WESTEC 2025 indicate active growth and dealer alignment; leverage these ties to position co-branded equipment packages and flexible financing to target mid-market manufacturers seeking high-end CNC and automation upgrades.

Automation Momentum Portfolio includes Fastems pallet systems, Trinity Robotics, Universal Robots, and additive lines; identify prospects looking to automate job shops or scale high-mix, low-volume production with turnkey automation integrations and remote monitoring services.

Industrial Footprint With 51–200 employees and revenue in the $25M–$50M range, Selway serves a sizable regional market and can cross-sell across Haas CNCs, Matsuura, Hwacheon, and other brands, as well as aftersales service, tooling, and training packages to boost customer lifetime value.

Strategic Targeting Existing customer base and live tooling showrooms, along with a Haas Factory Outlet network, create opportunities to offer bundled solutions combining CNC equipment, automation, tooling, and on-site service plans to manufacturers pursuing modernization and throughput gains.