Insights

Growing User Base SelfWealth boasts over 130,000 active investors, indicating a substantial and engaged customer community that could be targeted for additional financial products, premium services, or educational resources to increase client lifetime value.

Strategic Partnerships Recent collaborations with BlackRock and integrations with Syfe demonstrate a focus on expanding product offerings and technological capabilities, creating opportunities to introduce innovative investment solutions or complementary platforms to existing clients.

Market Expansion Potential Offering ASX, US, and Hong Kong share trading within one platform presents a strong foundation for geographic and product line expansion into other international markets and asset classes, appealing to investors seeking diversified investment options.

Technology and Innovation The company's tech stack, including cloud-based tools and modern frameworks like Ruby on Rails, suggests an openness to integrating advanced features such as AI-driven insights, automation, or enhanced security solutions to improve user experience and operational efficiency.

Competitive Positioning SelfWealth's flat-fee brokerage model and focus on exceptional customer service position it as a cost-effective choice for active and new investors alike, offering opportunities to upsell premium advisory services or tailored investment insights to differentiate from competitors.

Selfwealth Tech Stack

Selfwealth uses 8 technology products and services including The Trade Desk, Google AdSense, Amazon Web Services, and more. Explore Selfwealth's tech stack below.

  • The Trade Desk
    Advertising
  • Google AdSense
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare CDN
    Content Delivery Network
  • Open Graph
    Content Management System
  • Zendesk
    Documentation Tools
  • Priority Hints
    Performance
  • Datadog
    Real User Monitoring

Media & News

Selfwealth's Email Address Formats

Selfwealth uses at least 1 format(s):
Selfwealth Email FormatsExamplePercentage
First.Last@selfwealth.com.auJohn.Doe@selfwealth.com.au
92%
First.L@selfwealth.com.auJohn.D@selfwealth.com.au
3%
First.MiddleLast@selfwealth.com.auJohn.MichaelDoe@selfwealth.com.au
3%
Last@selfwealth.com.auDoe@selfwealth.com.au
2%

Frequently Asked Questions

Where is Selfwealth's headquarters located?

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Selfwealth's main headquarters is located at 130 Lonsdale Road Level 7 Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Selfwealth's phone number?

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You can contact Selfwealth's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Selfwealth's stock symbol?

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Selfwealth is a publicly traded company; the company's stock symbol is SWF.AX.

What is Selfwealth's official website and social media links?

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Selfwealth's official website is selfwealth.com.au and has social profiles on LinkedIn.

What is Selfwealth's NAICS code?

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Selfwealth's NAICS code is 52 - Finance and Insurance.

How many employees does Selfwealth have currently?

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As of April 2026, Selfwealth has approximately 57 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Experience Officer (cxo): J. M.Head Of People & Culture: E. M.Head Of Product: R. D.. Explore Selfwealth's employee directory with LeadIQ.

What industry does Selfwealth belong to?

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Selfwealth operates in the Financial Services industry.

What technology does Selfwealth use?

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Selfwealth's tech stack includes The Trade DeskGoogle AdSenseAmazon Web ServicesCloudflare CDNOpen GraphZendeskPriority HintsDatadog.

What is Selfwealth's email format?

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Selfwealth's email format typically follows the pattern of First.Last@selfwealth.com.au. Find more Selfwealth email formats with LeadIQ.

When was Selfwealth founded?

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Selfwealth was founded in 2012.

Selfwealth

Financial ServicesVictoria, Australia51-200 Employees

Selfwealth, a subsidiary of Syfe, is Australia’s leading flat-fee online share trading platform, trusted by over 130,000 investors. 

Whether you're building on an established portfolio or making your first trade, Selfwealth provides a smarter, simpler way to invest in Australian, US, and Hong Kong shares, with powerful tools at your fingertips.

Designed to help you invest with confidence, our platform is born from our vision for a future where every Australian is empowered to invest.

- $9.50 flat-fee brokerage
- ASX & US trading in one account
- No commissions
- Exceptional customer service

Join a growing community of informed investors taking charge of their financial future.

Learn more on our website: selfwealth.com.au

Section iconCompany Overview

Headquarters
130 Lonsdale Road Level 7 Melbourne, Victoria 3000 Australia
Phone number
Stock Symbol
SWF.AX
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Selfwealth's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Selfwealth's revenue is estimated to be in the range of $10M$25M

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