Selfmade Email Format

Retail Art SuppliesCentral Jutland, Denmark201-500 Employees

Selfmade is a Danish retailer in the retail art supplies segment, offering fabrics, yarn, and other craft materials along with guidance for crafters at all skill levels. The brand began in 1980 under the name STOFF & STIL and has since expanded into an international group with a network of stores across Europe and a substantial online shop serving multiple European markets. The company is based in Herning, Central Jutland, Denmark, and maintains a sizable workforce.

Its customer base includes hobbyists and professional makers seeking quality supplies and practical guidance for a range of projects. Operating in the retail art supplies industry, Selfmade has grown to 31 stores in five European countries, with an online presence reaching 13 European markets. The organization emphasizes making creativity accessible and supports modern interpretations of traditional techniques to enable makers to realize their ideas.

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