Platform scaleable Opportunity to upsell enhanced PRM and review amplification features to larger orthodontic networks or franchises as they grow, given SelectBraces already positions as a nationwide platform with a scalable presence.

Revenue growth Target mid-market orthodontic practices seeking reputation management and patient experience improvements to drive new patient acquisition, leveraging SelectBraces’ analytics and benchmarking capabilities.

Competitive positioning Position as a cost-effective alternative to bigger incumbents by emphasizing local optimization, real-time feedback, and multi-site presence across 50+ sites to attract practices desiring stronger online credibility.

Tech integration Cross-sell integrations with common HR and marketing tools (iCIMS, Google Workspace, Calendly, SendGrid, Zendesk Chat) to streamline onboarding, patient communications, and review workflows.

Market traction Leverage proven revenue signals and a similar-structure market (ClearCorrect, SmileDirectClub, Candid) to pursue partnerships or co-marketing with aligned orthodontic tech vendors and practice groups seeking reputational growth.